Pengaruh Store Image terhadap Persepsi Kualitas Private Label Carrefour “Paling Murah” di Carrefour Golden City Mall Surabaya
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چکیده
منابع مشابه
Pengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
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متن کاملRole of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers
Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...
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ژورنال
عنوان ژورنال: BISMA (Bisnis dan Manajemen)
سال: 2018
ISSN: 2549-7790,1979-7192
DOI: 10.26740/bisma.v3n1.p66-83